Case Study
Nick Sulzer Photography
An e-commerce setup to streamline print purchases.
Overview
Nick Sulzer Photography is a well-known Jackson WY-based wildlife and landscape photographer with over 40 thousand Instagram followers. His site further showcases his work and offers the opportunity for print purchase.
Visit live siteThe challenge
Nick was using a simple Wix template and requesting that those interested in purchasing prints from him send him an email with the type of print, file name, and size. This process created a lot of friction and resulted in fewer print purchases.
Solutions
- Add all products to the Wix e-commerce space with all variants: size, print type, and finish
- Create an environment where all SKUs match the print for easy hand off to the printer
- Accept payments within Wix to streamline invoicing
- Separate all photos into categories for easy browsing
The process
Consultation
I sat down with Nick to figure out his main pain points and goals for his site.
Proposal and contract
Nick received a proposal for three different tiers of e-commerce integration. Once we landed on a plan, I sent off a contract.
Work begins!
I spent time building out Nick's e-commerce setup, including product import, SKU and variant naming, and store UI.
Delivery
Nick received a product template from me to track his listed items and their associated SKUs, and also got training on how to manage orders to fulfillment.
Project Gallery
One of Nick's original photos. Available for purchase on his e-commerce store.
A view of the product page with variant options and checkout button.
The cart page for users. Apple pay, Google pay, and regular checkout available.
Technologies
Let's work together!
Get in Touch